5 PRACTICAL STEPS TO GROW YOUR SALES

Are you making your sales effective?

Download our 5 practical steps to making the most of the sales resources in your business.

Let us help you with your sales growth and product development strategies.

Are you aware of the simple changes that will help power your sales?

Improve Your Bottom Line

Are you satisfied with your profits?

Would you like to lower your cost of sales?

Are your operating costs under control?

Incite will complete a full analysis of your existing costs and implement proven practices that ensure an improved bottom line.

Marketing That works

Would you like to see a better return from your marketing spend?

Is your marketing message clearly communicated to your potential customers?

Incite will draw upon its marketing experience to help design and implement communication strategies that deliver a tangible return on marketing investment.

Funding Your Business Growth

Is a lack of cash constraining your business growth?

When it comes to funding your growth, do you know which option is best for you and your business?

Have you reached a wall in your progress?

Incite will assist you to identify and implement the right funding options.

Outperform Your Competition

Are competitors taking your customers?

Do you know what makes your business unique in the market? Are you looking to change your services to grow sales?

We will assist you to develop the most effective strategy to outperform your competition.

Export Your Products Overseas

What is the best export method to enter a foreign market to ensure sales success?

Do you know how much it will cost to sell overseas?

Using Incite's vast network of international contacts and experience Incite will enable your business to sell successfully in the international market place.

Profitable Exit Solutions

What is the end game for you, and your business?

Are you looking to sell/exit your business in the next 5 years?

Leaving your business is never easy, but it should be financially and emotionally rewarding. Incite will work with you to determine and most lucrative way to exit your business.

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Partner Contributions - Mark Scott, Scott & Associates

Monitor Solvency So You Don't Get Into Difficulties

In the current economic circumstances, business owners and managers should be monitoring their business solvency in order to avoid potential problems. Signs of potential insolvency include:-

declining profit margins - leaders should be conscious of gross profit percentages and net profit percentages;
declining cash flow - this can be caused by delay in payments from debtors; demand from creditors for earlier payments; build-up in stock and work-in-progress levels; unnecessary capital expenditure;
a high level of staff turnover can be a clue of some financial instability in the business;
creditors putting stop on supplies - can be a real indicator that something is wrong with the business;
a never decreasing bank overdraft is a danger sign;
loss of a major customer can cause instability in the business;
falling behind in payments of GST and Income Tax;
incurring interest on credit card balances;
paying creditors well beyond their stated terms of trade can highlight financial problems and could be very dangerous if the creditor stops supply and demands immediate payment.

If any of these problems are occurring in the business, the earlier the business asks their accountants for a full review of business activities the better, so that a policy can be determined, including:-

full diagnostic review of the business;
review debtors, stock and work-in-progress levels;
review creditors to determine days taken to make payments compared to creditors' terms of trade;
update or preparation of a business plan which outlines the business strategies for successful trading over the next 12 months. This will include budget and cash flow projections.

The key thing for the business leader to do is to take action and not sit in the hope that the situation will improve itself. This will mean maintaining relationships with the bank and keeping the bank informed; talking to key customers and entering into realistic payment arrangements with suppliers; keeping team members informed so that they are able to answer comments being made to them by customers and suppliers; and at the same time, continue to be outstanding ambassadors for the business. If things are 'off the rails', accept that changes are necessary even though some of them may be painful.

SCOTT ASSOCIATES T +61 2 93136700 F +61 2 9313 6241
E info@scottassociates.com.au W www.scottassociates.com.au

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