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March Issue
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Introduction
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Opportunity abounds!
Now is the time to be absolutely certain that you really understand your customers' business and more importantly how your products and services help your customers achieve their business objectives.
It
sounds like a cliche but now more than ever you need to know what drives your
customers, what motivates them and what is happening in their industry. You
need to know this to ensure your products and services are:
1.
Not seen as commodities and therefore exposed to price competition and,
2.
More importantly, that the products and services you are offering really are of
'value'.
In
this newsletter we explore the importance of 'knowing your customer' and
highlight in our case study how a Sydney based IT business identified its real
'value proposition' and as a result has successfully created a very distinctive
capability.
The Incite Team
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Monthly Incite
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Stay relevant by getting to know your customer
By Anthony Moss
Downturn or not, the growth of
your business relies on how well you know your customer and what you do with
that information. As the owner/CEO of a business, you have the responsibility
to ensure your customers understand what your business offers, and to do that
you must understand what it is your customers NEED - and anticipate that their
needs change regularly.
Speaking to our clients recently, many are reviewing the
'value' they derive from current suppliers. If you are concerned that your
business might wind up being viewed as a commodity you should read our article
on "Getting to Know your Customer".
Read Anthony's article >>
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Case Study: NETCARE
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Understanding
what's important to your customers can help you make vital decisions on how to
better position your business for growth. As a result of Incite conducting a
comprehensive review of their business and customer needs, IT firm Horizon
Systems evolved into a completely new entity, NETCARE, focused on providing
highly targeted network administration solutions to SMEs.
Click here to find out how defining your distinctive capability can make a huge difference to how your customers value your product or service.
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"The winner is the chef who takes the same ingredients as everyone else and
produces the best results." Edward de Bono
“In the end, all business operations can be reduced to three words: people,
product and profits. Unless you've got a good team you can't do much with the
other two.” Lee Iacocca
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In this monthly section, our trusted specialist service partners submit up-to-the-minute news and updates beneficial to your business:
Why great web design makes great business sense
By Dan Proctor, Simply
Dan advises that businesses should think again if considering taking the cheaper option
when designing their website. He warns that it could end up being one of the
more costly decisions you could make and suggests a few simple principles that
will help you get it right.
Click here to read Dan's article on what can make a big difference when designing your website.
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As we recommend to all our clients to secure feedback from their customers, it is important for Incite to gain feedback from everything we do. We welcome your comments on our newsletter - particularly with regard to what you wish to see in future issues.
The Incite Team
www.incitemg.com.au
Please email us with any comments or questions you may have to
advice@incitemg.com.au or (02) 9484 5050.
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Suite 15, 380 Pennant Hills Road, Pennant Hills, NSW, 2120, Australia P  (02) 9484 5050 F (02) 9484 8541
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