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March 2010
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Monthly Incite - on the export road with Anthony Moss
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Last month I was travelling on behalf of clients on an export marketing trip to Germany, the UK and India. The contrast between these three economic groups and Australia could not be more stark. Whilst there is always opportunity in export markets for motivated SMEs with a clear value proposition, the underlying economic conditions are radically different. Unemployment in the EU as a whole is currently at 10% with Germany 7.5%, UK 7.8%, France 10% and Spain a whopping 19.5% (source: Eurostats) compared to the most recent figures of 5.5% in Australia.
Whilst India has unemployment in the region of 9% (CIA stats) and 25% of the population lives under the poverty line, it has an impressive GDP in the region of 7%.
Anecdotally, the general mood of business owners in Germany and the UK is that they have passed the bottom of the cycle, even though the UK is now preparing for a General Election which has significantly weakened the Pound. However, certain market segments remain depressed; particularly luxury goods. Mumbai was the contrast with (again anecdotally) considerable optimism about the Indian economy's future prospects. I also found in the business community there, a real passion to be doing business with "the West"; both import and export. The advantage of trading with India is self evident - a common language and legal system and a burgeoning aspirational market.
Is trading with India on your radar this year? Call Incite to discuss.
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Marketing Services
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Our marketing implementation service is growing fast with enormous demand for the quick turnaround in simple, no nonsense marketing support that we offer. Clients tell us they are happy to be receiving great value for money and even happier to be outsourcing all of their marketing hassles.
We offer a one-stop Marketing Solution for SMEs which includes managing your website design, development and content; making sure your first impression counts with a professional business card; improving your company's visibility with well produced, branded signage; newsletters, marketing collateral and event management. It never ceases to amaze me how many businesses are out there without signage, with out-of-date or makeshift business cards and no web site (see article below). Where are you? How are you managing? Do you really think your business is reaching its full potential? Call Julia on 02 9484 5050.
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Are you one of the 43% of businesses in Australia without a website?
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Across Australia, 95% of small businesses are connected to the internet, yet only 57% have a website. Don't waste time and money on creating a short term fix. Make sure you get bang for your bucks and get the best website for your business. Call us to talk about how we can work with you to develop a great website.
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Does your business really own its intellectual property?
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Andrew Bland of Incite alliance partner Blandslaw, is running a breakfast workshop in conjunction with Ryde Business Forum. Find out more about IP - ideas, trade marks, confidential information, inventions and web sites ... how tenuous is your hold on your Intellectual Property? 28th April, North Ryde. Blandslaw IP Breakfast Workshop
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Funding for Advisory Services
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Enterprise Connect Tailored Advisory Service will reimburse your firm half the cost, up to a maximum of $20,000 (excl GST) of engaging a consultant to deliver improvements recommended in your EC business review (or equivalent review process). The scope of the Tailored Advisory Services is broad, including issues such as business process improvements, business strategy and business growth. Call us to talk about how we can work together on this.
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How a quality system leads to more business
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John Mason, Managing Director of www.quality.com.au
and one of Incite Management's Alliance partners talks about how quality in your business can drive sales
The fundamentals of a well designed quality management system will ensure more business through sales, more business through customer retention and more business through cost reduction. Pretty big claims? But oh so true. Read the full article here.
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Quote of the month...
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"Bosses, especially near the top .... formally cultivate one advisor whose role is to tell you the truth"
Management Guru, Tom Peters - In Search of Excellence
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If you would like to read previous newsletters or learn more about INCITE, go to www.incitemg.com.au or call 02 9484 5050
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As we recommend to all our clients to secure feedback from their customers, it is important for Incite to gain feedback from everything we do. We welcome your comments on our newsletter - particularly with regard to what you wish to see in future issues.
The Incite Team
www.incitemg.com.au
Please email us with any comments or questions you may have to
advice@incitemg.com.au
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Suite 15, 380 Pennant Hills Road, Pennant Hills, NSW, 2120, Australia P (02) 9484 5050
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