5 PRACTICAL STEPS TO GROW YOUR SALES

Are you making your sales effective?

Download our 5 practical steps to making the most of the sales resources in your business.

Let us help you with your sales growth and product development strategies.

Are you aware of the simple changes that will help power your sales?

Improve Your Bottom Line

Are you satisfied with your profits?

Would you like to lower your cost of sales?

Are your operating costs under control?

Incite will complete a full analysis of your existing costs and implement proven practices that ensure an improved bottom line.

Marketing That works

Would you like to see a better return from your marketing spend?

Is your marketing message clearly communicated to your potential customers?

Incite will draw upon its marketing experience to help design and implement communication strategies that deliver a tangible return on marketing investment.

Funding Your Business Growth

Is a lack of cash constraining your business growth?

When it comes to funding your growth, do you know which option is best for you and your business?

Have you reached a wall in your progress?

Incite will assist you to identify and implement the right funding options.

Outperform Your Competition

Are competitors taking your customers?

Do you know what makes your business unique in the market? Are you looking to change your services to grow sales?

We will assist you to develop the most effective strategy to outperform your competition.

Export Your Products Overseas

What is the best export method to enter a foreign market to ensure sales success?

Do you know how much it will cost to sell overseas?

Using Incite's vast network of international contacts and experience Incite will enable your business to sell successfully in the international market place.

Profitable Exit Solutions

What is the end game for you, and your business?

Are you looking to sell/exit your business in the next 5 years?

Leaving your business is never easy, but it should be financially and emotionally rewarding. Incite will work with you to determine and most lucrative way to exit your business.

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Market your way out of the downturn!

By Michelle Gamble

With the change in the global economy many business are feeling the pinch. Consumers are spending less and businesses are being more conservative when it comes to spending.

We've put together 10 Marketing survival tips for Growing businesses to help them get through the times ahead!

1.Don't stop marketing! Make sure that you continue to keep your brand awareness up. Don't get caught up in the negative media hype. Stay focussed on learning about the positive things you can do to adjust and use that to think about how you might change how you go to market and what with!

2.Talk to your customers. Talk to as many customers as you can and find out how the changes are affecting them? What stops them from using certain products or services. What could you change to help them? Perhaps you can offer a different payment solution! Businesses that adapt to changing times and offer products and services more suited to the changing spending habits and needs of their clients will not only survive but many will thrive!

3.Use the Web. Make sure your web site is up to date and has exciting relevant content to your audience on it. Find ways to get your site linked to from more places:

a.Contribute articles and newsletters to other sites that include a link to your site and some information about your business.

b. Investigate the use of social media to have more people engage with your site e.g.

- Start a blog

- Contribute to other relevant blogs on topics your feel passionate about

- Do regular polls to find out what customers want and need

- Use Linked In, Plaxo, Facebook etc and keep your profile up to date..

c. Get yourself on any relevant Business Directories and keep your profile up to date

d. Keep on top of your Search Engine Optimisation - find as much out about it as you can and make it a daily task!

e. Send email newsletters out regularly with content your customers care about - not just what you want to flog them!

4.Use the Media. Good publicity is the best advertising there is. Seek every opportunity you can to get in the media. Stunts, charity work, conducting and publishing relevant research... Start to develop some relationships with Journo's and keep in contact.

5.Develop channel/referral relationships. Look at how you can increase referrals through relationships with channel partners (industry associations, affiliate businesses) to see how you can do some mutual back scratching to support each other through tougher times. You may be able to do a joint event with an associated business targeting the same customers and share the costs and the rewards!

6.Make sure all your marketing is measured. Find out how all your customers find out about you. Track your conversion and how much each lead and sale costs you. If you can't measure what you are doing - don't do it! Mediums such as Direct Marketing, Telemarketing, Search Engine Marketing, PR etc.. are all highly trackable.

7.Have good sales processes. Focus on increasing your conversion not just the number of new leads or enquiries. Do some research on unconverted leads to find out why they aren't buying from you. Perhaps invest in some sales training for your sales team. Do some mystery shopping to find out what your customer is experiencing and what opportunities there are to increase the number of products you can sell to your customers.

8.Add value and over deliver. Thank your customers and find out some ways you can add value to them. When times are tough, trusted relationships are really important. Great service will ensure your customers stick with you and don't take any risks with new business relationships.

9.Don't Give Up! Keep listening to customers, reading media, books and relevant business articles to keep you thinking about your business and how you can adapt. If you keep learning through customer feedback and constantly thinking about how you can innovate your offering you will survive and quite possibly thrive!

10.Get Paid. It's not really a marketing tip I know but you gotta make sure people pay you! Stay on top of your receivables follow up as soon as a payment slips. Happy customers generally pay their bills so constant communication is key.

Happy marketing and keep on learning!

Contact Michelle Gamble: michellegamble@marketingangels.com.au