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May 2009 Issue

Introduction
Monthly Incite
Thoughts for the month
Partner Contribution

Introduction

What's in the budget - comments on ATO Media Press Release

By Mark Scott - Scott & Associates Chartered Accountants.

On Tuesday night (12th May 2009), the Government introduced its 2nd budget. Whilst not commenting on the political aspects of the budget there are several major items contained in the budget that will affect businesses.

The notable impact points are:

Increase in Investment Allowance for Small Business (One Senator quipped - it's like a Harvey Norman Sale)
Superannuation - reduction of concessional contribution cap from 1 July 2009
Temporary reduction of the Government co-contribution FY'10 - FY'14

Monthly Incite

Building, Creating and Owning Market Intelligence

By Lawrence Potter at Incite Management

There are plenty of business management trends going around. Think in the last 20 years there has been, Management by Objectives, 7 Habits, JIT, Ishikawa, MRP, MRP II, ERP, TQM, Zero Defect Programs, Quality Circles, Time Management, CRM and the list goes on and on and on.

So why is developing Market Intelligence any different for an organisation?

Market Intelligence is a work management practice. It will assist you to guide the business through these turbulent times. Best of all developing Market Intelligence captures the real information and data required to successfully run and manage a business.

So what is Market Intelligence; in its simplest form it considers four aspects of Business Management;

Business Intelligence;
Competitor Intelligence;
Customer Intelligence; and
Knowledge Management.

Read Lawrence's article >>

Thoughts for the month...

"Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm."
Peter F. Drucker

"Catch a man a fish and you can sell it to him. Teach a man to fish, and you ruin a wonderful business opportunity."
Karl Marx

"If you know the enemy and know yourself you need not fear the results of a hundred battles."
Sun Tzu

Partner Contribution

In this monthly section, our partner Victoria Sharp - Senior consultant at Marketing Angels talks about marketing.

Market Intelligence that gives your marketing plan more impact

Global Financial Crisis, the environment, social networking, new technology trends, the budget... There's a lot going on out there. How's it affecting your business? More importantly have you amended your marketing plan to take into account these impacts?

One thing is certain at the moment that business has to change to adapt. If you haven't spent some time thinking about how changing attitudes to consumption/the environment affect your business, it's something that you really need to do to maximise your marketing effectiveness.

Click here to read more of Victoria's article on market intelligence that gives your marketing plan more impact.

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As we recommend to all our clients to secure feedback from their customers, it is important for Incite to gain feedback from everything we do. We welcome your comments on our newsletter - particularly with regard to what you wish to see in future issues.

The Incite Team
www.incitemg.com.au

Please email us with any comments or questions you may have to

advice@incitemg.com.au or (02) 9484 5050.

Suite 15, 380 Pennant Hills Road, Pennant Hills, NSW, 2120, Australia P (02) 9484 5050 F (02) 9484 8541

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